Tourism seasonality is a key factor for sustainable destination development, as strong fluctuations in visitor numbers can create economic, social, and environmental pressures. Destinations with high seasonality often face overcrowding, elevated prices, and strain on infrastructure during peak periods, while low seasons may lead to underutilized services, limited employment opportunities, and reduced economic stability. Understanding the patterns and drivers of seasonality allows destinations to anticipate challenges and implement measures that balance demand throughout the year.
In Tyrol, efforts to promote year-round tourism and targeted product development have helped achieve a balanced seasonal distribution. The summer season typically runs from May to October, while the winter season extends from November to April. This balance makes Tyrol one of the most evenly distributed year-round tourism regions in the Alpine area, reducing the negative impacts of seasonal peaks and supporting sustainable economic and social development across the destination.
Key Performance Indicators
TYSTO monitors tourism seasonality to provide data that support evidence-based strategies for balancing visitor flows, optimizing resource use, and enhancing the overall sustainability and resilience of Tyrol’s tourism sector.
| Key Performance Indicator | Data Source |
|---|---|
| Length of stay (summer/winter) | Tyrolean Regional Statistics Devision |
| Overnight stays (summer/winter) | |
| Occupancy days (summer/winter) | |
| Number of beds (summer/winter) | |
| Average daily expenditure per person (summer/winter) | Tirol Werbung/T-MONA |
| Gross value added (summer/winter) | MCI Tourism Destination Performance |
Results
Initial results will be published in 2026, covering data from the 2025 reporting year. Data collection is currently ongoing.
