Tourism seasonality is a key factor for sustainable destination development, as strong fluctuations in visitor numbers can create economic, social, and environmental pressures. Destinations with high seasonality often face overcrowding, elevated prices, and strain on infrastructure during peak periods, while low seasons may lead to underutilized services, limited employment opportunities, and reduced economic stability. Understanding the patterns and drivers of seasonality allows destinations to anticipate challenges and implement measures that balance demand throughout the year.

In Tyrol, efforts to promote year-round tourism and targeted product development have helped achieve a balanced seasonal distribution. The summer season typically runs from May to October, while the winter season extends from November to April. This balance makes Tyrol one of the most evenly distributed year-round tourism regions in the Alpine area, reducing the negative impacts of seasonal peaks and supporting sustainable economic and social development across the destination.

Key Performance Indicators

TYSTO monitors tourism seasonality to provide data that support evidence-based strategies for balancing visitor flows, optimizing resource use, and enhancing the overall sustainability and resilience of Tyrol’s tourism sector.

Key Performance IndicatorData Source
Length of stay (summer/winter)Tyrolean Regional Statistics Devision
Overnight stays (summer/winter)
Occupancy days (summer/winter)
Number of beds (summer/winter)
Average daily expenditure per person (summer/winter)Tirol Werbung/T-MONA 
Gross value added (summer/winter)MCI Tourism Destination Performance

Results

Initial results will be published in 2026, covering data from the 2025 reporting year. Data collection is currently ongoing.

4.4 days
⌀ length of stay winter
Tyrolean Regional Statistics Devision
3.5 days
⌀ length of stay summer
Tyrolean Regional Statistics Devision
26 million
Overnight stays winter 23/24
Tyrolean Regional Statistics Devision
22.7 million
Overnight stays summer 2024
Tyrolean Regional Statistics Devision
67.3
Occupancy days summer 2024
Tyrolean Regional Statistics Devision
76.5
Occupancy days winter 2023/24
Tyrolean Regional Statistics Devision