The well-being and attitudes of host communities are a crucial aspect of sustainable tourism. Tourism can provide significant benefits, including jobs, economic activity, and improved social services, but it can also create pressures through overcrowding, environmental stress, or impacts on cultural values. Monitoring local satisfaction helps destinations understand how residents perceive tourism, anticipate potential tensions, and ensure that tourism continues to contribute positively to community well-being.

In Tyrol, tourism is integrated into everyday life, and its development is guided by the principle that it should enhance the quality of life of local residents (Tyrolean Tourism Concept II, 1982; The Tyrolean Way). The population’s perception of tourism is shaped by both positive and negative effects and by the extent to which people feel involved in tourism planning and decision-making, which is considered crucial for ensuring acceptance, social cohesion, and the long-term resilience of the destination.

TYSTO monitors the attitudes of the host communities across Tyrol and provides data to inform balanced and inclusive tourism development, ensuring that the perspectives of local residents are considered in decision-making for Tyrol’s sustainable tourism development.

Initial results will be published in 2026, covering data from the 2025 reporting year. Data collection is currently ongoing.