Employment in tourism is a vital component of sustainable destination development. Understanding labour market trends and workforce needs helps guide education, training, and policy decisions, ensuring that destinations remain competitive and socially balanced. A skilled, motivated, and well-supported workforce is essential for delivering high-quality tourism experiences and maintaining the long-term sustainability of the sector.

In Tyrol, tourism is among the region’s most significant employers, particularly in the accommodation and gastronomy sectors. As of January 2025, around 52,400 people were employed in these fields, according to the Austrian Public Employment Service (AMS). Despite its importance for the regional economy, the industry faces major challenges, especially the shortage of skilled labour and seasonal employment fluctuations, which place pressure on businesses and employees alike.

Creating and maintaining attractive, secure, and sustainable jobs has therefore become a core objective of Tyrol’s tourism development strategy. Strengthening working conditions, expanding opportunities for professional qualification, and enhancing the overall appeal of careers in tourism are key to ensuring a stable workforce that supports both the local economy and the long-term sustainability of Tyrol’s destinations.

Building on this perspective, TYSTO monitors the key issue area “Employment” using relevant indicators to assess and strengthen the sustainability, quality, and resilience of tourism-related jobs in Tyrol.

Initial results will be published in 2026, covering data from the 2025 reporting year. Data collection is currently ongoing.