Accessibility in tourism is a key element of equal opportunity, inclusion, and social participation. Beyond its ethical and social relevance, it is also an important economic factor, especially in light of demographic change and increasingly diverse visitor groups as well as employees. Accessible tourism enables participation for everyone, including people with disabilities, seniors, families with young children, and those with temporary or situational access needs. It not only improves travel opportunities for these groups but also enhances overall quality and competitiveness within a destination.
In Tyrol, efforts to ensure accessibility aim to consider a wide range of impairments, including physical disabilities, hearing impairment or deafness, visual impairment or blindness, learning difficulties, and psychosocial disabilities. Digital accessibility is also an important focus, as required by the Tyrolean Anti-Discrimination Act, which mandates that websites and online applications (including those of the Federation of Tyrolean Tourism Association (VTT) and the individual Tourism Associations) provide equal access to information for all users.
Key Performance Indicators
As there is no centralized data collection on accessibility in tourism, including accommodation providers as well as transport, cultural, and leisure infrastructure, TYSTO has established key performance indicators to monitor developments in accessibility as part of its broader sustainability framework. This approach acknowledges that inclusive access is a core component of social sustainability, destination quality, and the long-term competitiveness of Tyrol’s tourism sector.
| Key Performance Indicator | Data Source |
|---|---|
| Measures to ensure an inclusive environment for all visitor groups | Tyrolean Tourism Associations |
| Inclusive offers for visitors with physical, hearing, visual, cognitive, or psychosocial disabilities | |
| Digital accessibility integration level of tourism information websites | |
| Tourism businesses with accessibility certification | NEBA Business Support Service / ÖZIV Tyrol |
| Accessible cable car infrastructure and services for people with mobility impairments | Austrian Economic Chambers |
| Inclusive museums | Museums Guide Inclusive |
| Accessible train stations | Austrian Federal Railways ÖBB |
Results
Initial results will be published in 2026, covering data from the 2025 reporting year. Data collection is currently ongoing.
Sources and further information
- UN Tourism, International Network of Sustainable Tourism Observatories, Mandatory Issue Area: Accessibility.
- Bergwelt Tirol, Barrier-free hiking.
- Federal Ministry for Economy, Energy and Tourism: Accessibility in Tourism. (Only available in German)
- NEBA Business Support Service. (Only available in German)
- Siller, H., Bosio, B., Wittkopp, L. (2024). Tyrolean Sustainable Tourism Observatory. Preliminary Study.
- Tirol Werbung, Barrier-Free Holidays.
- Tyrolean Economic Chamber & ÖZIV, Accessibility Check for Businesses. (Only available in German)
- ÖZIV: FAIR FÜR ALLE - Für mehr Barrierefreiheit. (Only available in German)
